Disney has begun testing of their new MagicBand technology throughout the Walt Disney World Resort. What is MagicBands you ask? It is a wristband with your hotel, credit card, admission and eventually Fast pass information. So basically Disney has made it super easy for you to spend money at their parks and resorts by simply waving your wrist over a sensor. Even more so, Disney is offering you ways to customize your wristbands with little trinkets. Basically turning them into Crocs for your wrist.
Disney recently tested the wristbands on 1,000 guests throughout the resort and what they found out was that guests had “fun” with the wristbands, so therefore they spent more.
The MagicBands are still in the testing stages and will be for quite some time as they get the bugs worked out of the system.
Read more over at Bloomberg