Marvel to hit the road in 2014 with ‘The Marvel Experience’ interactive attraction
Who needs a circus when you have the Marvel characters coming into town? Marvel is packing their bags next year and hitting the road for a 24 city tour featuring interactive activites and rides that will be the size of two football fields. The attraction will feature a traveling “4D motion ride” and other high-tech attractions featuring Marvel’s most popular superheroes.
“The dynamic creative elements we’re developing are going to enable anyone to feel like a superhero like Spider-Man or Captain America,” Hero Ventures CEO Rick Licht said in a statement.
The interactive experience will feature 4D motion ride, 3D animated short films, digital projects, virtual reality and holographic simulators and of course, plenty of merchandise opportunities.
The production will cost $30 million to build and will begin some time next year in 2014. The event will be staying in the 24 cities for a week at a time. The locations have not been announced at this time, but we will bring them to you as soon as we hear more.