Universal and Disney are breaking all sorts of theme park records this year
Both Disney and Universal are reporting theme park records from attendance and revenue this year. Universal can blame its surge in attendance and revenue due the Wizarding World of Harry Potter which opened up back in 2010. Harry Potter has been so successful that a similar expansion is planned for Hollywood and Japan Universal parks. A second phase of the Orlando Harry Potter World will be opening up next year.
Over at Disney, they continue to see record numbers in both their California and Orlando parks. The parks as a whole saw a three percent increase in attendance compared to the previous year. With that said, guests spent more money at the parks with per capita spending soaring by 7 percent. California Adventure saw a 22.6 percent increase in attendance to 7.8 million visitors, up from 6.3 million in 2011. This is largely due to the new Cars Land opening up at California Adventure.
It is such a positive event for theme park guests when parks do well, because that means bigger and better things are coming down the road to bring those guests back.
Read more over at The Hollywood Reporter