Hong Kong Disneyland announces new hotel and nighttime show
Hong Kong Disneyland (HKDL) today reported for the fourth consecutive year record revenue, attendance, hotel occupancy and guest spending for the 2013 fiscal year1. In total, the HKDL Resort generated HK$4,896 million in revenue, up 15% from the previous year, while net profit more than doubled to HK$242 million.
They also announced a plan to build a new hotel at the resort, which will add another 750 hotel rooms to its existing inventory. The new hotel will offer guests an immersive and uniquely Disney resort-style experience that is dedicated to the spirit of exploration and celebrates exotic locations from around the world. The hotel is slated to open by early 2017, pending all necessary project approvals.
New initiatives in the pipeline include a brand new nighttime spectacular called “Disney Paint the Night” in 2014, 10th anniversary celebration offerings in 2015 and a new themed area based on Marvel’s Iron Man franchise in late 2016.
The resort broke previous attendance records, reaching an all-time high of 7.4 million guests. The results are attributed to expansion efforts, strong marketing, effective management strategies and positive tourism growth during the fiscal year.
HKDL has also redoubled community outreach efforts and its commitment to the Disney brand values of happiness, creativity and service. Over 100,000 underprivileged community members were welcomed to the park during the fiscal year, while close to 8,500 hours of skills and services were contributed through the Disney VoluntEARS program, among other outreach programs that directly benefited society.