SeaWorld Kids and Bindi Irwin inspire youth to take action for wildlife
In the U.S. alone, there are more than 74 million kids, tweens and teens. Together, Bindi Irwin and SeaWorld believe in this group’s passion and power to change the world. SeaWorld Kids – the kid-focused entertainment program of SeaWorld — is launching a new initiative to inspire their efforts and change the way kids look at, and act on, conservation.
Globally recognized animal conservationist Bindi Irwin is the new youth ambassador for SeaWorld Kids’ new Generation Nature (GenN), a multimedia engagement platform where kids can participate in environmentally responsible activities, share their actions and become educated and empowered to serve as game changers for animals and nature.
Launching March 6, GenN includes a website, digital apps, video blogs, online games and activities that highlight a new animal each month, like polar bears, tigers, manatees and animals in backyard habitats.
Kids and their families are issued a conservation challenge and can log their actions online to earn badges and points and ultimately see an impact in the world. For each point earned, kids can direct money that SeaWorld gives to help save wildlife and wild places. SeaWorld will donate to the SeaWorld & Busch Gardens Conservation Fund, and kids can choose what programs that money goes to support – such as conserving cheetahs or saving penguins in the wild.
In GenN’s inaugural month of March, sea turtles take center stage with a calendar that includes a video blog from Bindi regarding the obstacles these animals face. Since many sea turtles are affected by pollution, and nearly all waterways throughout the world are connected, March’s GenN Conservation Challenge is to help “clean your world.” Families are asked to send in pictures of the oddest item they find during their clean-up, and user-generated content will be showcased online at the end of March.
GenN is located on SeaWorldKids.com, a fun online destination for all things nature- and kid-related. The site is designed around the SeaWorld philosophy that the more that kids and families understand animals, the more they’ll do to protect them. From an award-winning television show, “Sea Rescue,” to the new television series, “The Wildlife Docs,” to apps, games, animated content and more, SeaWorldKids.com is packed with SeaWorld-created resources that inspire and educate children about animals and the world we share.