Six Flags and Henkel North America Announce Multi-Year Partnership

https://i2.wp.com/thrillgeek.com/wp-content/uploads/2014/05/attsponsor_got2b_trademark.png?resize=150%2C140Six Flags and Henkel North America Announce Multi-Year Partnership

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Six Flags Entertainment Corporation, the world’s largest regional theme park company, and Henkel North America today announced a two-year extension to their partnership agreement, designating the göt2b brand, one of the industry’s leading hair styling brands, as Six Flags’ Official Hair Styling Product.

This year, the göt2b brand will be integrated into the launch of two major coaster openings, including the record-breaking roller coaster, Goliath at Six Flags Great America in Gurnee, Illinois, and the world’s tallest drop ride Zumanjaro, at Six Flags Great Adventure in Jackson, New Jersey, with on-site activation during media events and public openings, and various press and social media opportunities, which will leverage the “extreme” message of the göt2b brand with the parks’ newest thrill rides.

Also in 2014, the göt2b brand will be the first sponsor of Six Flags’ new live entertainment segments on its in-park television network, complementing the brand’s existing custom-made vignettes filmed and produced by Six Flags showcasing guests, styled with göt2b products, and putting their “glued” hair gel to the test on the parks’ extreme roller coasters.

 




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Clint

Clint

Clint Gamache started Thrillgeek back in 2013 to share his love of theme parks, pop culture and other geeky stuff with the world. He can be found on Twitter @cgamache83