Disney Reveals that More Than 3 Million Frozen Dresses Sold
With Halloween 2014 behind us, one is recounting how many Elsa dresses they saw while trick or treating. There was even a meme of an Elsa drinking game, in which you took a drink everytime you saw an Elsa dress.
Well Disney has announced that they have sold more than 3 million Frozen Elsa and Anna role-play dresses at Disney Stores and mass retailers in North America alone.
The National Retail Federation’s 2014 Halloween Consumer Top Costumes Survey showed that an estimated 2.6 million children planned to dress up as one of Disney’s Frozen characters this Halloween.
With Christmas time around the corner, the Disney Frozen Snow Glow Elsa doll by Jakks Pacific has topped several top toy lists for the holiday season, including TTPM’s Most Wanted List, Kmart’s Fab 14, Toy Insider Hot 20, Toys “R” Us Fab 15 Hot Toy List, Walmart’s Kid-Approved 2014 Holiday Toy List and Parents magazine Top Toys of 2014.
“The powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months,” said Paul Gainer, executive vice president, Disney Retail, Disney Consumer Products. “This holiday season Disney Consumer Products has expanded product categories and doubled our presence at retail to meet the strong demand for everything Frozen. The big freeze looks set to continue.”
Over in the digital word, Frozen dominates there as well. The hit movie has seen more than 800 Frozen print titles globally and more than 35 e-books. The Disney Karaoke: Frozen app has reached no. 1 in the iPad Entertainment Downloads category in more than 100 countries. Also, the “Disney Frozen: Free Fall” is Disney Interactive’s top-grossing, most-downloaded app of the year with an average of 147 million daily play time minutes each day.
Even at the local grocery store Frozen has taken over with Frozen-themed food items such as fresh apples and grapes, juice, yogurt, bandages and a complete oral care line.
Disney presents Frozen on Ice continues to tour the nation. A Frozen-themed attraction has been announced for Epcot and Tokyo Disney Resort. And starting this holiday season, a new nightly show featuring Elsa will light up the night at the Magic Kingdom as Elsa uses her magical powers to light up Cinderella’s Castle. Anna and Elsa will also be featured in the Magic Kingdom’s Mickey’s Once Upon a Christmastime Parade. Over at Disneyland, guests can have a “Frozen” makeover at Anna and Elsa’s boutique in Downtown Disney.
The Frozen craze has certainly taken the nation by storm, and with the holiday season kicking into high gear, it shows no signs of slowing down as kids everywhere will want to get their hands on Frozen merchandise and experiences around the country.