A new ad for Universal Studios Hollywood’s new attraction “Fast & Furious—Supercharged” will be aired on NBC as part of their Super Bowl Pre-Game Coverage this Sunday.
“What better place is there than the Super Bowl to launch a campaign where millions of viewers huddle for non-stop, edge-of-your-seat suspense,” said Larry Kurzweil, President, Universal Studios Hollywood. “In just 30, thrilling seconds, our compelling spot resonates with the exhilaration this immersive thrill ride will deliver when it opens at Universal Studios Hollywood this summer.”
“Fast & Furious–Supercharged” at Universal Studios Hollwood will feature your favorite stars from the hit movie series including Vin Diesel (Dominic “Dom” Toretto), Michelle Rodriguez (Letty Ortiz), Dwayne Johnson (Luke Hobbs), Tyrese Gibson (Roman Pearce) and Luke Evans (Owen Shaw).
The attraction will feature 3D-HD imagery utilizing 34 4K projectors which will be projected onto the world’s longest and most expansive 360-degree screen, panning nearly 400 feet in length. To house all of this new incredible technology, Universal Studios had to build an all-new 65,000-square-foot structure on the legendary backlot.
This all-new attraction will also feature numerous prop cars from the Fast & Furious series, including Dom’s iconic Dodge Charger.