SeaWorld attendance declines in 2014, but hope is on the horizon

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SeaWorld posted their annual earnings report and posted a loss of $80 million in 2014.

The biggest part of the loss is a drop of one million visitors last year compared to 2013.

SeaWorld announced an adjusted net loss of $25.4 million versus a net loss of $13 million a year ago.  The park generated $264 million in revenue compared to $272 million in 2013.

The parks stock has gained 22 percent over the last 3 months but still remain down 40% from a year ago.

SeaWorld also announced plans for a campaign to reverse its attendance trends by April.  No specifics were given about the new ad campaign, other than it will be a “sustained, long-term approach.”

Chief Executive Officer David D’Alessandro announced that the park would not be raising ticket prices as compared to Disney and Universal this week.

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via WKMG




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Clint

Clint

Clint Gamache started Thrillgeek back in 2013 to share his love of theme parks, pop culture and other geeky stuff with the world.He can be found on Twitter @cgamache83