SeaWorld posted their annual earnings report and posted a loss of $80 million in 2014.
The biggest part of the loss is a drop of one million visitors last year compared to 2013.
SeaWorld announced an adjusted net loss of $25.4 million versus a net loss of $13 million a year ago. The park generated $264 million in revenue compared to $272 million in 2013.
The parks stock has gained 22 percent over the last 3 months but still remain down 40% from a year ago.
SeaWorld also announced plans for a campaign to reverse its attendance trends by April. No specifics were given about the new ad campaign, other than it will be a “sustained, long-term approach.”