SeaWorld attendance declines in 2014, but hope is on the horizon

SeaWorld Orlando has a new way to reserve priority for select shows


SeaWorld posted their annual earnings report and posted a loss of $80 million in 2014.

The biggest part of the loss is a drop of one million visitors last year compared to 2013.

SeaWorld announced an adjusted net loss of $25.4 million versus a net loss of $13 million a year ago.  The park generated $264 million in revenue compared to $272 million in 2013.

The parks stock has gained 22 percent over the last 3 months but still remain down 40% from a year ago.

SeaWorld also announced plans for a campaign to reverse its attendance trends by April.  No specifics were given about the new ad campaign, other than it will be a “sustained, long-term approach.”

Chief Executive Officer David D’Alessandro announced that the park would not be raising ticket prices as compared to Disney and Universal this week.

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via WKMG



Clint Gamache started Thrillgeek back in 2013 to share his love of theme parks, pop culture and other geeky stuff with the world. He can be found on Twitter @iamcgeed