Walt Disney World’s MagicBand technology won’t be coming to the new Shanghai Disneyland.
The park is rather focusing on a mobile phone based ticketing system that will allow guests to use their smartphones to enter the park, make purchases and most likely utilize their Fastpass ride reservation system.
Walt Disney World is the only park to utilize the MagicBand technology. The company spent $1 billion on designing the technology and even more money on perfecting it. Disney began working on bringing it to Walt Disney World back in 2007.
“What you’ll see in Shanghai is a park that from a technological perspective is more advanced than anything we’ve ever built,” Chairman and Chief Executive Officer Bob Iger said back in December in an interview on Bloomberg TV.
The MyMagic+ technology continues to score high in customer satisfaction surveys according to Disney.
Do you enjoy the MagicBand technology?