According to a Bloomberg article, we could be seeing the next Ferrari Land theme park here in the United States.
The article discusses how Ferrari’s areas of merchandise including high-end jackets, cologne, and perfume, hasn’t been doing so well in sales.
The company is expected to undergo big changes soon on the board of directors, including some coming on board that are knowledgable in luxury good.
One of the biggest moves for the company would be to build a theme park here in the United States, which is after all, one of its biggest markets. The theme park in Abu Dhabi is already a smash success with the park adding new attractions often, including its latest roller coaster this year, Flying Aces. Construction is currently underway for a new area of Port Aventura that will also feature Ferrari, complete with shopping, rides and attractions themed to the company.
No details have been announced yet as to where the company is planning on building the Ferrari theme park stateside, or what it will consist of, we will keep you posted when we hear an official announcement.