Six Flags reports higher attendance at parks for first half of 2016
Six Flags announced today that the company saw a higher than expected turnout at its parks around the country today during its latest quarter.
The company announced revenue for the first six months of 2016 growing $51 million or 11 percent to $522 million.
“Our 2016 season is off to an excellent start,” said John Duffey, President and CEO. “Our innovative new attractions have received very positive reviews along with the first-ever integration of virtual reality technology into our roller coasters.”
Attendance for the first six months of 2016 grew 7 percent to 11.2 million guests and guest spending per capita increased 3 percent, with admissions per capita increasing 3 percent and in-park spending per capita increasing 2 percent. On a constant currency basis, year-to-date guest spending per capita increased $1.65 or 4 percent.
The company’s continued success in upselling guests to multi-visit passes resulted in an 11 percent year-over-year increase in its Active Pass Base, which represents the total number of guests who have purchased a season pass or who are enrolled in the company’s membership program.