The Orlando Eye held an event today at I-Drive 360 officially unveiling the new name of the giant observation wheel, the Coca-Cola Orlando Eye.
The attraction will receive a variety of upgrades throughout the attraction including a new look throughout the interior and exterior of the Eye’s terminal building, featuring Coca-Cola’s signature red and white colors. On the wheel itself, select capsules have been transformed to offer the ultimate visitor experience, featuring special décor, an upbeat music selection, selfie sticks, themed tablets and Coca-Cola coolers.
“In just one short year, the Orlando Eye has become recognized as a Central Florida icon. We are delighted to partner with Coca-Cola, an iconic brand globally recognized for sharing moments of happiness and celebration with loved ones,” said General Manager Robin Goodchild. “The Coca-Cola Orlando Eye combines these elements to create an enhanced experience, giving guests the opportunity to create and share new memories.”
On Thursday, July 28, all guests to the Coca-Cola Orlando Eye will receive a complimentary Coca-Cola beverage in celebration of the 400-foot observation wheel’s new name.