Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event
celebrating the launch of Star Wars: The Last Jedi products. Toys, collectibles, books,
apparel, and more will go on sale beginning at 12:01 a.m. on Friday, September 1, 2017,
with stores around the world opening for a weekend-long celebration of all things
Star Wars. In addition there is packaging for the new line, featuring striking images
of a lightsaber-wielding Rey, Poe Dameron, and Finn.
“We’re excited to confirm that Star Wars Force Friday is back for The Last Jedi.
Plans for this year’s worldwide event are top secret, but expect something befitting
the excitement around the next episode of the Star Wars saga.”
Details of how fans can participate will be revealed closer to the event, but the
worldwide launch will tap new technology and Star Wars mythology to create a
unique experience for fans. Just like Force Friday in 2015, products for The Last Jedi
will be kept under wraps until Force Friday II to preserve surprises for fans. As well as
introducing new characters from the movie in toy form, the line will build on the
success of products like Sphero’s BB-8, introducing more innovative technology to
bring the characters and stories from the film to life in unique ways.
#ForceFridayII begins at 12:01 a.m. on Friday, September 1, 2017