The Walt Disney Company and local ABC television station KTRK in Houston announced a $1 million pledge to the American Red Cross to help the recovery efforts in Houston, Texas.
The company also announced a “Day of Giving” to benefit those impacted by the hurricane. Starting in the morning with ABC local affiliates and Good Morning America, and throughout the day on ABC, Freeform, Radio Disney and across all DATG social platforms, there will be a call-to-action to donate to the American Red Cross, with those dollars going to benefit those most impacted.
“Our hearts go out to everyone in the devastating path of this historic storm,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
Disney also announced that eligible Disney employees can donate to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort and will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.