Merlin Entertainments and Entertainment One to develop Peppa Pig attractions
Merlin Entertainments will be partnering with Entertainment One, the company behind the incredibly popular kids show, “Peppa Pig,” to develop new attractions based on the show. This deal gives Merlin Entertainment exclusive rights to the franchise.
Peppa Pig is one of the world’s leading pre-school brand properties with over 1,000 licensees across 60 countries. The popular television show is broadcast in 180 territories in 40 different languages.
Under the terms of the deal, Merlin will have the exclusive multi-territory rights to roll out new attraction formats and themed accommodation which will include Peppa Pig and all her family and friends. The deal covers all territories excluding the UK and in China, rights will be licensed to Merlin on a non-exclusive basis.
The deal will see the creation of fully branded, standalone attractions in different formats as well as the development of dedicated branded areas within existing Merlin’s Resort Theme Parks. Merlin expects to open in-park areas in two Resort Theme Parks in 2018 and it is expected the first standalone attraction will open in 2019.