Disney is coming back to McDonald’s Happy Meals
It’s been quite some time since we’ve seen a Disney toy inside a McDonald’s Happy Meal. It seems all of that could be changing due to a new promotional alliance announced today.
Disney and McDonald’s will collaborate to add more fun to family mealtime with Happy Meal cross-promotional campaigns in the United States for select movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm. The promotional alliance will begin in June with Incredibles 2, which arrives in theaters on June 15, followed in the fall by Ralph Breaks the Internet: Wreck-It Ralph 2, which debuts in theaters November 21.
In 2006, Disney became the first major media company to establish nutrition criteria, associating its brands and characters with more nutritionally balanced foods. The guidelines, developed with national nutrition authorities and aligned to federal standards, promote the consumption of fruits, vegetables, whole grains, lean protein and low-fat dairy while limiting calories, saturated fats, sugars, and sodium.