Cirque du Soleil and Grupo Vidanta Unveil Details of Exclusive Entertainment Experience in Riviera Maya: JOYÀ
Cirque du Soleil and Grupo Vidanta, a leading developer of world-class resorts and tourism infrastructure in Mexico, unveiled the name and plans for JOYÀ, an intimate and immersive theatrical and culinary experience that will open this fall and take residency exclusively at the Cirque du Soleil Theater in Riviera Maya near The Grand Mayan resort.
Mexico Secretary of Tourism Claudia Ruiz Massieu said, “We are extremely excited for what the partnership between Cirque du Soleil and Grupo Vidanta offers to all visitors of Cancun and Riviera Maya. JOYÀ will be a world-class attraction for Mexico.”
JOYÀ combines culinary and performing arts in an intimate theater setting to engage the audience’s five senses. Drawing on Mexico’s history and heritage, JOYÀ tells the story of an alchemist and his granddaughter embarking on a transformative quest to uncover the secrets of life. Through their wonderfully disorienting journey they will discover a hidden gem in the mangrove, passing along the poetry of love and life to future generations.
The name JOYÀ is rooted in the Spanish “joya” meaning jewel or pearl, and alludes to a person or event of great value. Through the performance, the alchemist’s granddaughter will discover joy and wisdom by sharing an extraordinary experience in an unlikely place.
Stage Director Martin Genest and Culinary Designer Alexis Bostelmann of Grupo Vidanta, who created the culinary experience, will begin preview performances of JOYÀ on November 8, 2014, and it will Premiere on November 21, 2014.
“This new creative collision of cuisine and immersive performances is tailor made for Cancun and Riviera Maya,” said Daniel Lamarre, President and CEO of Cirque du Soleil. “We reveled in the creative challenge of introducing something completely different in JOYÀ. Through the integration of premium food and beverage service into a Cirque du Soleil theatrical experience that draws on Mexico’s rich culture and heritage, JOYÀ will deliver an immersive, multisensory offering beyond anything that currently exists for residents and visitors of Mexico, or elsewhere in the world.”
JOYÀ will be housed in a 600-seat theater custom-built for Cirque du Soleil, which draws inspiration from the natural beauty of the surrounding jungle.
The premium dinner service will feature international gastronomy and the finest beverages – including champagne from Mercier, one of the world’s most renowned champagne producers, located in the Épernay region of northern France – incorporated into a theatrical prelude to JOYÀ.
Along with Stage Director Martin Genest, JOYÀ will bring together a team of 15 creators and 24 artists in a performance that will captivate audiences of all ages.
Preview performances for JOYÀ will begin on November 8, 2014, at the Cirque du Soleil Theater in Riviera Maya near The Grand Mayan resort.