Creator of Mario Shares New Details of Nintendo Coming To Universal theme parks
With the announcement of the mega-popular gaming company Nintendo coming to Universal Parks & Resorts worldwide, both gaming and theme park fans have been chomping at the bit for any new updates/details on this exciting new partnership. “Super Nintendo World” will be the first Nintendo expansion of the park over at Universal Studios Japan, and expansions will eventually make their way over towards both Universal Studios Hollywood and Universal Orlando next. The partnership between both Universal Studios Creative and Nintendo will utilize Nintendo’s plethora of IPs from Game Director and Creator of Mario, Shigeru Miyamoto.
During the Annual General Meeting of Shareholders, a question came up from a concerned shareholder and questioned “the interactivity between the theme parks and the games Nintendo sells.” towards Miyamoto.
“A lot of people who are mothers and fathers today are from a generation that grew up playing Super Mario, and they are now playing products like ‘Nintendo Labo’ together with their own children,” Miyamoto said. “There are a lot of families like this not just in Japan, but also around the world. When such families visit these theme parks to experience Nintendo’s worlds that have been carefully crafted and to interact with our characters, I think we can expect to see synergy with our dedicated video game platform business.”
Miyamoto also addressed Nintendo becoming a “profit-seeking conglomerate organization” and said:
“We would rather grow profits as a result of continually challenging ourselves to generate new value rather than investing capital to expand our business. We have licensed Nintendo IP and are working together with Universal Parks & Resorts and Universal Studios Japan on this collaborated project. We are also discussing a variety of other developments that would make active use of our IP.”
There is the potential there for Universal and Nintendo to launch their own version of an app for smartphones for consumers once Nintendo begins to open up inside the parks, much like Disney recently launched their “Play Disney Parks” app that offers integration of fun games and activities while you wait in the queue to ride.
“Super Nintendo World” will be making its way towards Universal Studios Japan, just in time for the Summer Olympics 2020 in Tokyo. Opening timeframes for Hollywood and Orlando are not yet announced.
You can read the full Q&A from the shareholders meeting here and be sure to follow Brian on his social media channels by following him on; Twitter, Instagram, and Snapchat @SkywalkerBrian