Disney kicks off new #DreamBigPrincess Video Series featuring Emily Blunt, Jennifer Lee and more
Disney has launched a new global video series offering advice and inspiration on achieving success for the next generation of young leaders around the globe. The #DreamBigPrincess video series, produced and directed by young women from the United Nations Foundation’s Girl Up initiative, shares the stories of 20 trailblazing women across technology, entertainment, medicine, law, sports, arts, science, fashion and politics to show the next generation what’s possible if you dream big.
“Dreaming big is one of the most important things any of us can do – to keep aiming higher,” says Kathleen Kennedy, President of Lucasfilm, who was interviewed for the series by Maud Webster, age 16, from the UK. “The #DreamBigPrincess series is giving a voice to a group of talented young women, helping them tell stories that kids can learn from, whatever their ambition.”
Disney provided mentorship support for the 21 Girl Up leaders from different corners of the globe as they captured the stories of a diverse group of role models in digital shorts. Each video will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation to support girls’ leadership.
Through Disney’s collaboration with Girl Up, the #DreamBigPrincess campaign aims to make a tangible difference for girls who face challenges in achieving their dreams. For each like or share of a video or photo posted publicly with #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to Girl Up in support of girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million). This charitable initiative kicks off today and runs until November 20, 2018.
The initiative is part of Disney’s ongoing Dream Big, Princess campaign that encourages kids everywhere to dream big by highlighting key story moments and inspiring qualities that each Disney Princess showcases through her adventures, such as Merida’s bravery, Cinderella’s kindness or Tiana’s perseverance. Disney is committed to helping today’s youth create the future they imagine by providing them with inspiration and opportunity through transformative programming, of which this campaign is an example.
For more details on Dream Big, Princess, visit the official website here.