SeaWorld and Coca-Cola Say Cheers to 60 Years with New Celebration

Coca-Cola is toasting SeaWorld’s 60^th anniversary by partnering with the parks to host “Celebration Sundays,” featuring free beverage sampling for all guests and exclusive, limited-edition co-branded merchandise giveaways for pass members, while supplies last. The events kick-off on Sunday, June 16 and will continue on the third Sunday of each month through the end of the year. Each month’s merchandise giveaway will be a new collectible item that will be announced prior to that month’s event. June’s giveaway is a 20-ounce Bottle Holder to keep beverages cool all day while exploring “So Much More to Sea” at SeaWorld.

“We are thrilled to celebrate our 60^th Anniversary by giving our guests even more reasons to visit our parks,” said Marc Swanson, Chief Executive Officer of United Parks & Resorts Inc. “Thanks to our partners at Coca-Cola, our guests can grab collectible merchandise while also enjoying cool, refreshing Coca-Cola beverages.”

Coca-Cola and SeaWorld have a shared commitment to helping inspire people of all ages to protect animals and the wild wonders of our world. That is why SeaWorld is donating a $1 million contribution from Coca-Cola to conservation partners and the SeaWorld Conservation Fund. The SeaWorld Conservation Fund, now in its 21^st year, has provided more than $20 million in grants to nearly 1,400 organizations across all seven continents, all focused on marine animal and ecosystem conservation.

“We are delighted to commemorate this significant milestone alongside SeaWorld parks and their cherished guests throughout 2024,” said Valencia Bivens, SVP Strategic Partnerships, The Coca-Cola Company North America.

SeaWorld and Coca-Cola have a long-standing partnership. In 2012, Coca-Cola became the “Official Refreshment Beverage” across all United Park and Resorts’ U.S. locations, which includes product offerings, consumer promotion and sponsorship opportunities. At SeaWorld Orlando, annual passholders can enjoy a relaxing moment from the heat at the exclusive Pass Member Lounge presented by Coca-Cola.