Mickey Mouse, one of the most iconic and cherished characters ever created, is set to enter the thrilling world of Formula 1 alongside Mickey & Friends. Fans around the world can look forward to exciting experiences, exclusive content, and themed merchandise.
This dynamic collaboration is fueled by the shared passion of both brands for creativity, entertainment, and innovation, uniting fans globally through unique and unforgettable moments. More details about upcoming activities will be revealed in the coming months.
Emily Prazer, Chief Commercial Officer, Formula 1:
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return, we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Tasia Filippatos, Disney Consumer Products President, said:
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
In recent years, Formula 1 has seen a huge surge in growth with younger fans. Data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.
Clint Gamache is the owner of ThrillGeek. He started ThrillGeek to share his love of theme/amusement parks and pop culture with the world. You can find him at Halloween Horror Nights. Also, be sure to follow him on Twitter/X, Instagram @iamcg83