Get ready to blast off into blue alien fandom—626 Day is here! Today, June 26, Disney fans around the globe will celebrate Stitch, everyone’s favorite mischief-maker from Lilo & Stitch, with a lineup of all-new toys, apparel, collectibles, and more.
This year’s 626 Day celebration brings a wave of exclusive products across mass retailers and DisneyStore.com, including:
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New apparel collections from Cakeworthy and RSVLTS
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Exclusive Stitch and Angel plush from Disney Store Japan
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A first-of-its-kind animatronic Stitch plush from Just Play, available for pre-order
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A playful H&M collection featuring tropical Stitch styles
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A themed jewelry line from RockLove with galactic flair
What started in 2019 as a fan-driven trend across social media has now evolved into a major Disney Consumer Products campaign. Recognizing the viral impact of #626Day and Stitch’s growing popularity on platforms like TikTok and Disney+, Disney officially embraced the holiday in 2021—and it’s only grown bigger every year.
The celebration is especially meaningful this summer, following the massive success of the Lilo & Stitch live-action film, which premiered to a record-breaking $183 million over Memorial Day weekend. Stitch has since become the fastest-growing brand in Disney Consumer Products, projected to top $3 billion at retail by the end of 2025.
Fans can expect exclusive drops, themed content, and family-friendly merchandise that captures the spirit of Stitch and his ‘ohana. Whether you’re a longtime fan or discovering the franchise for the first time, 626 Day is your chance to celebrate 23 years of love for Experiment 626.
Janine is a theme park and pop culture nerd from an early age. Since 1994, she’s been traversing the theme park world and has enjoyed all things from Halloween events to new ride releases and beyond. When she’s not at a theme park, she’s probably at a concert or doing something fun with her kiddo.