Universal Horror Unleashed, Universal Destinations & Experiences’ first-ever, year-round horror experience, will unleash its terrifying collection of exclusive merchandise when the highly anticipated destination opens on August 14, 2025. The all-new Universal Horror Unleashed retail store will immerse guests in a world of horror while offering exclusive merchandise inspired by Universal’s legacy as the masters of horror and four terrifying haunted houses.
After braving the four haunted houses, experiencing the spine-tingling live entertainment, and tasting themed food and beverage, fans can shop at the all-new retail location, where a variety of scientific and supernatural artifacts and curiosities surround guests including apparel, collectibles, jewelry, accessories and more. If they dare, guests can take the horror home by purchasing the terrifying collection dedicated to the most chilling franchises in history.
“This groundbreaking horror experience demanded an equally bold and immersive retail offering,” said Justin LaFoe, Global Parks Merchandise & Retail Officer, Universal Products & Experiences. “We’ve unearthed an all-new lineup of exclusive merchandise that celebrates the four haunted houses and Universal’s legacy as the true masters of horror. From eerie apparel and collectible curiosities to spine chilling home décor, every piece is designed to bring the supernatural to life—and send it home with our guests.”
Here is a closer look at some of the unique merchandise that will be available at Universal Horror Unleashed when it opens in August
No Universal horror experience is complete without Jack the Clown; and his maniacs will die for a new collection of apparel and accessories including a bloody bomber jacket, cross-body bag, burlap sack beanie and even a tank inspired by his partner Chance’s polka dot top. Collectors will be able to take Jack and Chance home with them in plush forms as well as an intricate Jack collectible figurine.
Building upon the legacy of Universal Monsters is an expansive assortment of classic Frankenstein and The Bride of Frankenstein apparel and accessories, including blood-red lip and electrifying bolt rings as well as a stitched-up cross-body bag. Universal Horror Unleashed-exclusive Universal Monsters apparel features Frankenstein’s Monster, Dracula, and Wolf Man all at odds with each other across a variety of apparel, jewelry, and souvenirs.
Blumhouse’s The Exorcist: Believer comes to life with a dedicated t-shirt and serpent inspired pin as well as home items sure to send shivers down the spine.
The popular original Scarecrow: The Reaping haunted house has also inspired unique products, including a burlap backpack, plush and creepy jewelry.
While not present throughout the warehouse, everyone’s favorite Good Guy, Chucky, is always lurking nearby and is represented via a zipper jacket, hat, and notebook donning the iconic overall pattern along with a vintage assortment of merchandise honoring the killer doll himself.Guests can purchase these cross-category collections after surviving their visit exclusively at Universal Horror Unleashed when it opens on Aug. 14, 2025.
Clint Gamache is the owner of ThrillGeek. He started ThrillGeek to share his love of theme/amusement parks and pop culture with the world. You can find him at Halloween Horror Nights. Also, be sure to follow him on Twitter/X, Instagram @iamcg83