"Big, Bold & Entertaining" Rendering by MDSX Creative

Tickets Now on Sale for the World Premiere of Universal Theme Parks: The Exhibition

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Tickets are now on sale for the world premiere of Universal Theme Parks: The Exhibition, opening February 14, 2026, at The Franklin Institute in partnership with Comcast NBCUniversal. The all-new exhibition takes guests inside the imaginative, innovative world of themed entertainment through the lens of some of Universal Destinations & Experiences’ most iconic, fan-favorite attractions, including Jaws, Illumination’s Minions, The Secret Life of Pets and Sing, SUPER NINTENDO WORLD™, Jurassic World, DreamWorks Animation’s How to Train Your Dragon, Universal Monsters, and more.

Created by The Franklin Institute in collaboration with Universal Destinations & Experiences and the award-winning creative design firm MDSX, the first-of-its-kind exhibition offers an immersive exploration into the storytelling, innovation, and world-building of Universal’s legendary creations, from The World-Famous Studio Tour to the all-new Universal Epic Universe, bringing the thrilling world of theme parks to life and connecting science and technology to some of the most epic experiences in themed entertainment.

“An Unconventional Spirit”
Rendering by MDSX Creative

From animatronics, robotics, and ride design to costuming and special effects, guests will experience the artistry, innovation, and technology that transform ideas into groundbreaking global attractions across eight themed galleries, including “An Unconventional Spirit,” “Storytelling & Wonder,” “Technology & Innovation,” “Thrills & the Rush of Adrenaline,” “Scares & Horror,” “Big, Bold & Entertaining,” “Authentic & Immersive,” and “The Creative in You!”.

“The Creative in You!”
Rendering by MDSX Creative

Three newly released gallery renderings and exhibit artoffer a closer look at the experience of Universal Theme Parks: The Exhibition.

  • “An Unconventional Spirit” showcases the innovative spirit that has fueled Universal’s century-long effort to push the boundaries of immersive entertainment.
  • “Big, Bold & Entertaining” celebrates live entertainment, a cornerstone of Universal’s legacy, captivating audiences with grand emotions, energy, and excitement.
  • “The Creative in You!” envisions the boundless potential of the next generation of creators.

ULTIMATE THRILLS GETAWAY
To celebrate today’s ticket launch, The Franklin Institute has announced the Ultimate Thrills Getaway. Beginning today through January 24, 2026, all guests who purchase an exhibit ticket will be automatically entered to win a four-night trip for four to Universal Orlando Resort’s four amazing theme parks, including the new Universal Epic Universe, the most technologically advanced theme park Universal Destinations & Experiences has ever built and the first major theme park to open in the U.S. in decades. The trip includes round-trip airfare to Orlando, Florida, and accommodations at the new Universal Terra Luna Resort, as well as admission to Universal Studios Florida, Universal Islands of Adventure, and Universal Volcano Bay water park—plus one day at Universal Epic Universe. Winners will also receive four tickets to celebrate Universal Theme Parks: The Exhibition during its opening weekend at The Franklin Institute. Full contest terms and conditions are available at www.fi.edu.

The Franklin Institute proudly presents the exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center from February 14, 2026, through September 7, 2026.

Comcast NBCUniversal is the local presenting sponsor, and PECO, the proud corporate partner of The Franklin Institute, is the associate sponsor of the exhibition.