Disney fans now have even more ways to step inside the creative heart of the parks with We Call It Imagineering, a behind-the-scenes video series inspired by Walt Disney’s original television specials that introduced Disneyland to the world. The series offers an inside look at how Imagineers design and engineer new lands, attractions, and entertainment for future generations.
With six episodes released so far, the series explores everything from iconic Disney castles and classic attractions to cutting-edge research shaping the next wave of park experiences. Beginning February 4, 2026, We Call It Imagineering is now streaming on Disney+. All episodes remain available for free on the Walt Disney Imagineering YouTube channel.
Recent episodes dive into Imagineering Research and Development, where teams use advanced tools like robotics, reinforcement learning, and artificial intelligence to bring characters and stories to life. Viewers get a first look at innovations like Olaf, created through entertainment robotics, new ride technology, and collaborations with industry leaders, all using Unreal Engine 5 to enhance attractions such as Millennium Falcon Smugglers Run.
Other episodes explore the storytelling behind Haunted Mansion, the design and symbolism of Disney castles around the world, and the work of Disney Live Entertainment, which creates parades, shows, and nighttime spectaculars across the parks. Fans also get sneak peeks at upcoming attractions and experiences at destinations like Walt Disney World, Disneyland Paris, and Hong Kong Disneyland Resort.
The series began with a look at Audio-Animatronics technology, tracing its roots to Walt Disney’s early innovations and showing how it continues to evolve today. Later episodes highlight music creation, ride development, and the creative process that turns imagination into real-world experiences.
New episodes will continue to debut on YouTube and arrive on Disney+ at a later date. Fans who want to follow along can subscribe to the Walt Disney Imagineering YouTube channel and follow Imagineering on social media for the latest updates.
For anyone curious about how Disney magic is made, We Call It Imagineering offers an unprecedented look behind the curtain at Walt Disney Imagineering.
Janine is a theme park and pop culture nerd from an early age. Since 1994, she’s been traversing the theme park world and has enjoyed all things from Halloween events to new ride releases and beyond. When she’s not at a theme park, she’s probably at a concert or doing something fun with her kiddo.