For a third year, Dollywood’s Flower & Food Festival presented by Covenant Health (April 22 – June 5) blossoms against a Smoky Mountain backdrop to deliver brilliant floral hues to guests. During this year’s installment of the festival, guests can appreciate the vibrant beauty of more than a million blooms, explore the fresh flavors of …
Officials with Dollywood Parks & Resorts today announced it will cover 100% of tuition, fees and books for any employee who chooses to pursue further education. The significant investment in employee education will be made through Herschend’s GROW U., a new program, piloted by Herschend Enterprises, Dolly Parton’s operating partner in Dollywood. The program makes …
Due to the recent flooding that has devastated much of Middle Tennessee, Dolly Parton and her Smoky Mountain businesses are reaching out to help, seeking to return the favor the area received after the 2016 wildfires. Parton was moved to help after seeing the damage caused in Humphreys County, the home of her good friend, …
After having just finished a decade of unparalleled growth, The Dollywood Company embarks on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half-a-billion dollars over the next 10 years across its properties. Announced today, one of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge & Resort. …
It was officially announced today that Herschend Enterprises has become a majority partner and operator of Kentucky Kingdom and Hurricane Bay amusement and water park located in Louisville, Kentucky. Georgia-based Herschend is the nation’s largest family-owned theme attractions and entertainment company. Herschend operates popular tourism attractions such as the Dollywood Parks & Resorts in Pigeon Forge, …