MagicBand+ Launching July 27th at Walt Disney World

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Disney has just announced that beginning on July 27th, Walt Disney World guests will be able to interact with beloved Disney stories like never before, with the launch of Disney’s newest wearable; MagicBand+!

In 2013, Disney introduced the MagicBand, a revolutionary new way to experience the parks and resorts. MagicBand allowed for easy and convenient access to park and guest room entry, retail and dining, Disney PhotoPass service, and more. The next-generation of MagicBand, MagicBand+, will retain those popular features and add new functionality to unlock experiential moments of magic throughout the Walt Disney World theme parks and resorts.

After a guest enters a theme park, MagicBand+ will come alive at various times with color-changing lights, haptic vibrations, and gesture recognition, enhancing the environment’s storytelling. The wearable will allow guests to engage with favorite Disney moments in new ways and discover new interactive experiences, including:

Disney Fab 50 Quest

  • A scavenger hunt throughout the four Walt Disney World theme parks using MagicBand+ to help spread pixie dust and interact with the golden character sculptures. With the Play Disney Parks app, guests can dive deeper into the experience to find hints and keep track of sculptures which will unlock digital achievements, including an augmented reality feature.

Star Wars: Batuu Bounty Hunters

  • An experience where guests can join the Batuu Bounty Hunters’ Guild in Star Wars: Galaxy’s Edge at Disney’s Hollywood Studios. Using their MagicBand+ to find numerous virtual bounties hidden throughout Black Spire Outpost, guests will follow the band’s light patterns and haptics to complete their mission. Then they will return to the local guild master, who will reward them with galactic credits. Guests can also use the Play Disney Parks mobile app to help them reveal their virtual bounty using the app’s built-in augmented reality thermal viewer.

Nighttime Spectaculars

  • Guests can experience nighttime spectaculars in a new way as they see their bands light up and complement the magic in the skies, including “Harmonious” at EPCOT and “Disney Enchantment” at Magic Kingdom Park. MagicBand+ will also engage as all four theme park icons transform into Beacons of Magic!

These experiences will be available with MagicBand+ when it goes on sale on July 27. Disney Resort hotel guests and Walt Disney World Annual Passholders will have the option to purchase at a discounted, pre-arrival price. All guests can buy MagicBand+ at select stores across Walt Disney World and online at shopDisney, starting at $34.99. Guests may continue to use their existing MagicBand and Disney MagicMobile, available on eligible devices, to enjoy other features, such as park entry. The original MagicBand product will continue to be available for purchase as well.

At Walt Disney World, you can purchase a MagicBand+ at the following locations:

  • Magic Kingdom Park: Emporium
  • EPCOT: Pin Traders – Camera Center
  • Disney’s Hollywood Studios: Celebrity 5 & 10 and Tatooine Traders
  • Disney’s Animal Kingdom Theme Park: Discovery Trading Company
  • Disney Springs: Disney’s Pin Traders
  • Select merchandise locations at Disney Resort hotels

MagicBand+ will be available at Disneyland Resort later this year. Some of the features will vary between Walt Disney World Resort and Disneyland Resort. More details will be shared soon.

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