Herschend Family Entertainment Corporation (Herschend), the world’s largest family-owned themed attractions company, has announced plans to acquire Silverwood Theme Park, the Pacific Northwest’s largest theme and water park located in Athol, Idaho. The agreement marks a major milestone for both companies, bringing Silverwood into Herschend’s growing portfolio of family destinations.
A New Chapter for Silverwood
Founded in 1988 by Gary Norton, Silverwood has been operated by the Norton family for more than 35 years. Over that time, it has become one of the most successful independently owned parks in the United States, attracting hundreds of thousands of visitors annually to its 400-acre site. The park features over 70 rides and attractions, including the popular Boulder Beach Water Park.
“Silverwood has been our family’s life’s work for more than three decades,” said Paul Norton, Chief Operating Officer of Silverwood. “When the time came to pass the torch, Herschend was the only choice. They share our values, our long-term approach, and our belief that parks like this are built by people with heart.”
Continuing a Legacy of Family Fun
Herschend operates more than 40 family entertainment brands across North America, including Dollywood Parks & Resorts, Silver Dollar City, the Harlem Globetrotters, and recently acquired properties such as Kennywood, Adventureland, and Lake Compounce.
“This is more than a business transaction—it’s the continuation of a legacy,” said Andrew Wexler, CEO of Herschend. “We are honored that the Norton family has trusted us to carry their vision forward and excited to welcome the Silverwood hosts and guests to Herschend.”
The acquisition reinforces Herschend’s commitment to “creating memories worth repeating,” with a focus on hospitality, immersive storytelling, and community values. The companies have begun the due diligence process and are working toward finalizing the transaction.
About Herschend Family Entertainment
Founded 75 years ago, Herschend began when the Herschend family discovered a cave in the Ozarks and chose to share its wonder with others. Today, it operates more than four dozen properties, including theme parks, water parks, resorts, and live experiences, employing over 22,000 hosts worldwide. The company’s culture emphasizes kindness, authenticity, and community impact. Learn more at www.herschend.com.
About Silverwood Theme Park
Nestled in the scenic panhandle of North Idaho, Silverwood is the region’s premier theme park destination, known for its attention to detail, family-friendly atmosphere, and classic Americana charm. In addition to thrill rides, shows, and vintage attractions like a 1915 steam engine train, the park’s Boulder Beach Water Park offers wave pools, slides, and a relaxing lazy river. For more information, visit www.silverwoodthemepark.com.
With this acquisition, Silverwood enters a new era of growth under Herschend’s leadership while maintaining its family roots, guest-focused values, and commitment to creating unforgettable experiences for generations to come.
Janine is a theme park and pop culture nerd from an early age. Since 1994, she’s been traversing the theme park world and has enjoyed all things from Halloween events to new ride releases and beyond. When she’s not at a theme park, she’s probably at a concert or doing something fun with her kiddo.