Universal Orlando Resort is bringing back Passholder Appreciation Days from August 15 through September 30, giving Annual and Seasonal Passholders access to exclusive discounts, merchandise, food, hotel offers, and special experiences across the resort.
The six-week celebration will begin with Passholder Nights presented by Coca-Cola on August 15 and 16 at Universal Studios Florida. The complimentary after-hours events will include select attractions, entertainment, character meet-and-greets, a DJ dance party, and a special magnet giveaway.
Reservations for both Passholder Nights are already fully booked, which is not too surprising considering how popular these events have become.
Passholder Perks and Discounts

During Passholder Appreciation Days, eligible Passholders can take advantage of several limited-time benefits, including:
- Discounts on Universal Express Passes, mobile food and drink orders, merchandise, Volcano Bay cabanas, and premium seating
- A $15 merchandise credit after spending $100 or more at participating stores
- A 35% discount on the My Universal Photos Annual Pass Photo Package
- Extended operating hours for the UOAP Lounge in Toon Lagoon
- A complimentary specialty item available while supplies last
Passholders will also be among the first to shop the new Illuminated Globe Merchandise Collection at the UOAP Lounge and The Tonight Shop.
Exclusive Food and Drinks

Universal is adding limited-time menu items throughout the parks and CityWalk for the celebration.
Some of the new offerings include the Prosciutto & Arugula Pizza at Louie’s Italian Restaurant, the Tipsy Watermelon at Chez Alcatraz, a 3 Cheese Bavarian Pretzel at Islands of Adventure, and the Kahuna Bowl at Volcano Bay.
CityWalk restaurants are also joining the celebration with items like:
- Chocolate Peanut Butter Explosion at Toothsome Chocolate Emporium
- Rocky Road Donut at Voodoo Doughnut
- Triangoletti alla Vodka at Vivo Italian Kitchen
- Island Fire Chicken and Waffles at Bob Marley
- Pork Dumplings at The Cowfish
Honestly, the exclusive food is usually one of our favorite parts of Passholder Appreciation Days. It gives Passholders a reason to slow down and try something new instead of making every visit entirely about attractions.
Passholder Hotel Savings
Passholders can also save up to 40% on Sunday through Thursday stays at select Universal Orlando hotels, including:
- Loews Sapphire Falls Resort
- Universal Stella Nova Resort
- Universal Terra Luna Resort
- Universal Endless Summer Resort – Dockside Inn and Suites
Select Signature Collection hotels will also offer exclusive food and beverage items for Passholders.
Passholder Appreciation Days have become a fun annual tradition at Universal Orlando, especially for fans who visit frequently. Between the discounts, exclusive merchandise, hotel savings, and limited-time food, there should be plenty of reasons to make a few extra trips before the event ends September 30.

Barry joined Thrillgeek in 2016. He has been a journalist for over 20 years. He is one of the co-hosts of the Thrillgeek Podcast, Editor and Digital Content Coordinator here at Thrillgeek. When he is not going to the theme parks, traveling with his wife, Cyn or playing with their dogs. He is playing drums, going to concerts, trying some of the amazing food or enjoying many of the amazing performing arts we have in Orlando.
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