Universal Debuts New Wizarding World “Build-A-Bag” Collection by Lug

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Calling all witches, wizards, and park-goers looking to upgrade their theme park style! Just in time for the Back to Hogwarts season, Universal has officially rolled out a brand-new, park-exclusive Build-A-Bag collection in collaboration with Lug.

Launching today, this customizable line gives fans the ultimate opportunity to design a personalized Wizarding World accessory tailored entirely to their favorite Hogwarts house.

The collection allows guests to craft a look from the ground up by mixing and matching key pieces:

  •  The Base: Choose your preferred Lug bag style.
  • The Accessories: Complete the look with interchangeable straps, bag charms, zipper pullers, and coin purses.
  • House Pride: Coordinate your gear with official Gryffindor, Slytherin, Ravenclaw, or Hufflepuff themes.

The collection is available now at:

  • Universal Orlando Resort
  • Universal Studios Hollywood
  • Online via shopUniversal