New Bluey Merch is Storming Disney Parks and the Disney Store

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Wackadoo! It’s time to get your “Dance Mode” on because a massive wave of new Bluey merchandise is officially heading to Disney Parks and the Disney Store.

Whether you’re a fan of the Heeler family’s imaginative games or you just can’t get enough of the “Grannies,” there is plenty to be excited about. Here is a breakdown of what’s coming so you can plan your next shopping spree “for real life!”

Coming to Disneyland Resort (Available Now!)

Disneyland fans are getting the first taste of the fun! To celebrate the new Bluey’s Best Day Ever! stage show at the Fantasyland Theatre, a collection of exclusive gear has already begun appearing at the World of Disney (Downtown Disney) and Elias & Co. (California Adventure).

  • Apparel for All Ages: Look for “Dance Mode” youth tees, a cozy grey zip-up hoodie featuring Bluey, Bingo, and their friends (Coco, Chloe, Muffin, and Socks), and even adult “Heeler Family” shirts so the whole pack can match.
  • Park Essentials: Grab a new Bluey bubble wand (perfect for some park-side fun) or a “Best Day Ever” themed backpack and hip pack.
  • Pin Trading: A new Bluey and Bingo pin and a matching striped lanyard are must-haves for collectors.

Heading to Walt Disney World (Coming May 26)

East Coast fans won’t have to wait much longer. Starting May 26, 2026, Bluey merchandise will land at Disney’s Animal Kingdom. This launch aligns with the debut of Bluey’s Wild World at Conservation Station.

  • The WDW collection will feature the classic Walt Disney World logo on apparel and accessories.
  • Where to find it: Check out Island Mercantile and the shop at Conservation Station (accessible via the Wildlife Express Train).

Customizable Fun: Create-Your-Own Headbands

One of the most anticipated items is the expansion of the Create-Your-Own Headband line. Soon, you’ll be able to add mini Bluey and Bingo plushes to your headband, complete with their own tiny Mickey Mouse ears! These are expected to be huge hits at both Disneyland and Walt Disney World.

Shopping from Home: DisneyStore.com

If you can’t make it to the parks this summer, don’t worry—the Disney Store has you covered. A curated selection of items will be available online, including:

  • Interactive Toys: The “Cook With Chef Bluey” kitchen set and “Hide and Seek” electronic figures.
  • Home & Play: Bluey-themed tumblers, puzzles, and even a “Duck Cake” figurine (a tribute to the iconic Bluey episode).
  • The “HugMees” Collection: Ultra-soft Squishmallow-style plushes of Bluey and Bingo.

Pro-Tip for Collectors

Disney has noted that many of these items are “while supplies last,” and given how popular the show is, they are likely to fly off the shelves. If you’re heading to the parks, keep an eye on the Fantasyland Theatre (Disneyland) or Animal Kingdom (Disney World) for the best selection.